One of the main needs that you will have once you create your blog is to attract visitors to your articles. Search engines will take some time to index your content and even longer to position it in a good place in the search results. In the meantime, you can promote your blog on Social Networks to get traffic from there.
Content of this Article
- 1 The Tools we will use
- 2 Getting an audience on social networks
- 3 Share to promote your blog on Social Networks
- 4 Self-Sharing Articles on Social Networks
- 5 Schedule your publications on the Networks
- 6 Attract Followers to your Networks
- 7 Use images to reach more target audiences
- 8 Take advantage of the RSS of your blog
- 9 Click To Tweet
- 10 Conclusions
Las Herramientas que utilizaremos
- Share Buttons by AddThis -> To insert the buttons to share your articles
- NextScripts: Social Networks Auto-Poster -> To publish your articles immediately on Social Networks
- WordPress to Buffer -> To publish your articles in a programmed way, depending on the fixed hours.
- BlogsterAPP -> To periodically self-publish your blog content and external news you add to it, reviving old posts
- Postcron -> To schedule the publication of posts that you write manually
- Simple Follow Me Social Buttons Widget -> Add a Widget with buttons to get Followers
- Feedly -> RSS news reader
- TweetShare - Click To Tweet -> Insert a TweetBox for your reader to share that particular phrase on Twitter.
Promoting your blog on social networks is not an easy task, as there is so much information constantly appearing on all networks that it is sometimes very difficult to write a post and have the certainty that it will reach a certain number of people.
If we have enough budget and knowledge, we can always create a personalized campaign on Facebook or Twitter to try to reach more audiences, however I recommend you to try all these techniques before that (which I will talk about in future articles) explained below and perhaps you do not know.
Share to promote your blog on Social Networks
I have to say that I have tried more than 10 different plugins to insert the sharing buttons in social networks and all have points for and points against.
In most cases, the main problem is loading time, slowing down too much the time it takes to load your blog as a result of the pluginPlugin Add-on that is added to the WordPress installation to give it more functions. There is an official repository with thousands of plug-ins available to install. In other cases, the plugin does not allow you to configure the social networks you are interested in, and in other cases you will not be able to choose the place where you want the icons to appear.
For all these reasons I decided to use the Share Buttons by AddThis plugin. This is a freemium plugin, quite light, with more than 200,000 active installations and allows you to choose the configuration depending on where your blog is displayed (computer or mobile phone).
Please note that while you should invite your reader to share content on social networks, the buttons should not be annoying, nor should they cover part of the content of the article.
I personally have configured it so that the floating bar appears fixed at the bottom of the screen only in mobile devices and on screens with higher resolution appear icons that I have chosen only at the end of each article.
Self-sharing articles on Social Networks
Another option to promote your blog on social networks, is that you automatically so that every time you write a post, it is automatically shared in the Social Networks you choose. For this function I recommend two plugins that perform the same function (although with some differences) and a platform of recent appearance.
This plugin is rather complex to configure, as you need to go network by network getting the API Token and inserting it in the configuration of each network within the plugin.
The advantage is that you can choose the part of the post you want to self-publish (title, description, link, summary, image, etc...).
The disadvantage is that, as I said, the configuration is perhaps a bit complicated for beginners, but it is worth at least taking a look if you find it useful.
The articles, by default, will be self-published. In other words, as soon as your article is visible on your blog, the plugin will automatically broadcast it on the networks you have configured.
You also have the ability to schedule publications, but for this you need to install and configure the WP-Cron plugin correctly and is also somewhat complicated to configure and link.
To make a function, similar, and easier to configure, I recommend you to use the following option.
This plugin is much easier to use than the previous one. What he'll do is link your blog to your Buffer.com account.
After creating your free account, you will need to create an APP Buffer to get the API that will ask you for the plugin so that the plugin is completely connected.
On the one hand, from the Buffer.com website you have to add the accounts of your social networks and choose for each network the preferred time/times to publish.
On the other hand, in the plugin WP to Buffer -> Settings you can choose whether you want to autopublish the entries or the pages (or both) and whether you want to do so only when they are published or also when they are updated.
The operation of this plugin is very useful because you make sure that the publications will always be at the time you have chosen in each network, regardless of the time you publish the article on your blog.
This new tool, created by a young Canarian company, is super useful for planning the publication of content automatically in your social networks. Depending on the pricing plan you choose, you can choose more or fewer networks (Twitter, Facebook, Linkedin and Pinterest). They also have a free plan that you can use perfectly.
Once you synchronize your blog with BlogsterAPP, a list of headlines will be generated that will be published gradually from the associated networks. In addition, you can associate up to 5 different headlines to the same publication. This tool will also allow you to automatically revive old posts with different headlines each time they are published.
You can also use BlogsterAPP to add news that you think is interesting and publish it from your profile, with the link to the original news. Even if you want you can download a Chrome extension and easily add the news you find on the net.
Schedule your publications on the Networks
Interacting with your accounts from Social Networks is also vitally important. These accounts have to have life, launching publications on different topics at different times and practically every day. A dead account doesn't interest users, so you'll have a hard time getting followers.
There are several platforms that allow you to do this function, among which these stand out:
Through any of them you have the possibility of programming posts in your networks so that they are published of the day/time that you choose by means of a system of Agenda, even annexing photographies or videos.
In addition, they offer you the possibility of associating shortened links to each publication, such as bit.ly, which will allow you to analyse the impact and repercussion on the networks to a greater extent.
For this function that I have explained to you, I personally stay with Buffer, although the three options are perfectly valid.
Attract Followers to your Networks
You can also perform the task in reverse, i.e. use your blog to generate traffic to your Social Networks by inserting the Follow buttons in your blog.
In this case you must be very careful because these buttons can become a double-edged sword because if your blog does not have enough readers, it is possible that the little traffic you have achieved will be lost by inviting them to click on the Networks button.
That's why it's always advisable to put the Follow buttons on the footer of your blog, at the bottom of the whole. Thus, when a visitor arrives at them, he will have at least scrolled the page he is visiting and you will not have completely lost the visit.
For this specific case I recommend you to use the Simple Follow Me Social Buttons Widget plugin. Very simple, lightweight and easy to set up. Allows you to choose the networks you want to display, the colors of the icons, the size, the link to your network, and so on.
Once installed and activated the plugin, you can easily insert it in your blog through a widget from Appearance -> Widgets choosing on the left side the option that has the same name as the plugin.
Use images to reach more target audiences
They say that a picture is worth a thousand words... but I am one of those who think that the 1000 words of your article should be accompanied by a good picture.
There are social networks (like Instagram or Pinterest) where if you want to move, you will have to publish images instead of text or links, so you will have to search or make images that attract attention and sell your article. The image will be what enters through the eyes at first sight and then link it to your blog.
Watch out for copyright on the images
As I explained in the article where I told you about using images in WordPress, you must pay special attention to copyright in images, since using them without prior permission from the author and without reference to it, can lead to legal problems.
To avoid this, I recommend you to read Ignacio Santiado's article, where he gives you a summary of the best free and royalty free photo banks. I'll definitely take Pixabay and FreePik.
Normally, when you publish or share content from your own blog on Social Networks, the publication will have the outstanding image of your article associated with it... but the same will not happen on other networks.
Prepare an Infograph and share it on Social Networks
An infographics is an image that, in a schematic way, through drawings, teaches you about a specific subject. No doubt the infographics are the queens of Pinterest and therefore you must learn to design them if you want to have weight in this network.
I leave you a link from Claudio Inacio's blog, where he talks to you about the correct way to design infographics and 20 errors to avoid, also explains some tools you can use to create them online for free. In this case I'll stay with Canva, for the simplicity in its handling, but there are some others that will surely be of interest to you.
Take advantage of the RSS of your blog
By default, all blogs built with WordPress generate a "Feed" with the list of all the posts that you are publishing on your website, this is a file in XML format, whose access address will be www.tudominio.com/feed.
If you have installed the plugin "Yoast Seo", you can check that if you have correctly configured your Feed by going to the following path Administration Menu -> SEO -> Advanced -> RSS .
There are RSS news aggregators, such as Feedly, where readers add the blogs they are interested in, so that at a glance they can find the latest posts published in all blogs.
Your Feed will automatically update itself each time you publish new content on your blog and send it to RSS readers.
The most used is Feedly. I recommend that you create an account yourself and add the Feeds of the blogs you are most interested in so that you can see how it works.
If you use a button so that your readers can add your content to Feedly, it will be one more way for your blog to be present in another medium.
Also, regarding blog RSS, there is another option that I only recommend to use when you don't have too much content to offer on Twitter: it's about automating posts from your Twitter account using other blogs' RSS feeds.
Click To Tweet
Another very interesting technique that usually generates traffic on Twitter is to use a plugin such as "Click To Tweet". Through it, you can insert throughout your articles pictures with phrases that you are interested in your readers share on Twitter, simply by clicking on the picture like this:
If the content you're publishing is quality and you're able to include attention-getting headlines that can be shared with a single click, I assure you your readers won't be lazy about it.
You can use the Vcgs Toolbox plugin, created by Victor Campuzano. When you install it, you'll see that it adds a new icon to the button of the WordPress entry editor, with the blue Twitter bird and a new option in the administration side menu.
Its use is very easy: each time you want to insert a TweetBox, just click on the icon of the button panel, write the text you want to share and the user name you have on the Network.
Social Networks are undoubtedly the number 1 tool to promote your blog and attract followers to your blog. That's why you need to have a clear strategy on how to publish, according to the type of users of each network.
There are different studies that establish the most appropriate days and times to publish depending on the network. Undoubtedly the target audience of Twitter is not the same as Instagram, Linkedin or Pinterest... for that reason it is advisable to prepare different infographics or images related to your publications, in such a way that you can launch them in each network, linking them to your blog article.
Automating your publications will make your job a lot easier, but don't overdo it. No one likes to intuit that behind a social account there is a robot instead of a person of flesh and blood.
I know you're probably thinking that many of the functions I've told you about here are already installed by default WordPress through the plugin "JetPack". And, indeed, you're right. What happens is that JetPack is a plugin that includes several integrated plugins, and consumes many resources of your WordPress, making your blog take much longer to load.
In future articles I will talk to you about how to check the loading speed of your blog and how you can see the plugins that are making your blog consume resources and make your reader late in viewing your page.
What do you think? Do you think there's another effective way to attract traffic from Social Networks? Leave your comments below and we'll try it! 😉